A pink diamond-shaped object on a plain white background.
A pink square rotated to look like a diamond.

Graphic Design

Pink downward-pointing triangle
Pink downward-pointing triangle

Logos & Branding

Illustration

A design studio for people working towards a brighter future.

SMALL BUSINESSES

NON-PROFITS

EDUCATORS & THERAPISTS

ARTS ORGANIZATIONS

A pale pink arrow pointing to the left.
A light pink arrow pointing to the left.

Kind Words from Clients & Colleagues

← read more →

About

Good Penny Design is an intentionally small design studio in Santa Cruz county, California.

This studio exists in hopes of creating a better world through creativity and a belief that there’s a brighter future for all of us. Some may call it Polyanna, but I believe that you need to be able to imagine change to create it.

My goal is always to match your vision with visuals that will propel your work forward. It can be as simple as saving you time or as significant as helping you reach the people who need your work most.

Do you really need a designer?

It’s the elephant in the room, I know. In this world of AI and templates, do you really need to hire someone? If you’re encountering these common problems, working with a designer can really help.

Feeling like your design doesn’t match who you are or where you’re headed.

Blending in and struggling to explain what makes you different.

Knowing your design could be better but unsure how to improve.

Your using inconsistent visuals that do not show your work in the best light.

Not reaching the people you want to reach.

Putting out fires but never finding a good solution.

A Creative Eye

When you work with a designer, you get a creative perspective that can address the exact problems you’re facing. This can take your visuals from “good enough” to dependable design that works for you.

Show who you are and what you value - at a glance.

Feel proud sharing your work. Stand out authentically, without second-guessing.

Save time (and your sanity). Ease the overwhelm and focus on the work.

Bring in tangible results: get people through your door and invested in your work.

Speak directly to your people with clarity and conviction.

Convert casual supporters into die-hard fans.

Services

Find all things graphic design and illustration here.

From foundational logo design to complete brands.

Websites designed to help you connect, communicate, and grow.

Whether you need something ASAP or just like to work fast, this is the fastest option.

For current and returning clients who need ongoing design support.

How it Works

A black-and-white illustration of a thought bubble with sparkles inside.

1

DREAM

Tell me about your project in a free consultation.

A black-and-white illustration of a map with a "you are here" icon and a dotted line leading to an "x".

2

PLAN

Reserve your spot and get ready for kickoff.

A black-and-white illustration of a flag on top of a mountain with a sun in the background.

3

DO

Receive your new, ready to use design :)

WHY WORK WITH ME?

My Guarantee

Quick Without Compromise

High-quality design with quick turnarounds.

A black checkmark on a white background inside a white square.

Thoughtful & Aligned

The best design is design that feels authentic, genuine and unique to you.

A black checkmark on a white background inside a white square.

Collaborative & Easygoing

I believe good ideas come from everywhere. Never be afraid to give your input.

A black checkmark on a white background inside a white square.

Transparent Pricing

Always know how much a project is going to cost. No upselling or confusing sales tactics.

A black checkmark on a white background inside a white square.

In-person Consultations on Saturdays

*

Click Here to Book an In-Person Consultation

*

In-person Consultations on Saturdays * Click Here to Book an In-Person Consultation *

Start a Free Consultation

Tell me about your project and I’ll be in touch with a link to book a free consultation.

Just have a question? Contact me here.